A creative brief for a book or visual edition

Decide who the work is for

Describe where the reader meets it: on screen, at an event, in an exhibition, as a gift or as a reference. State a one-sentence subject, desired takeaway, languages, scale and intended use.

Approve a sample before producing a series

Make a cover direction and several consecutive pages with representative material. Review sequence, text density, image relationships and bilingual reading—not only the appeal of one image. Name useful references and things to avoid.

Keep source and editorial records

Record photographs, illustrations, typefaces, quotations and reference material with intended use. For AI-assisted work, record tools, versions, human changes and final selections. Establish names and key terms before bilingual editing.

Write the production handover

For a digital edition, check navigation, links, reading size and file weight. For print, the actual production partner confirms trim, bleed, colour, paper and proofing. Separate source, print, screen and archive materials.

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# Book / visual edition brief

Project:
Owner / final approver:
Version and date:

## 1. Reader and subject
Primary reader:
Setting:
One-sentence subject:
Intended understanding or feeling:
Languages / page range / digital or print use:

## 2. Visual direction
References and specific reasons:
Things to avoid:
Type / colour / image approach:
Sample content and consecutive pages:
Sample approval criteria:

## 3. Content and sources
Fact provider:
Text and bilingual terminology owner:
Image / quotation / typeface sources:
AI-assisted tools and human editing records:
Use, credit and permissions awaiting confirmation:

## 4. Production
Finished and source formats:
Production partner specifications and proofing:
Review rounds and approval method:
Names, numbers, page references, QR codes and links checked:

## 5. Handover
Final text version:
Design source files:
Screen edition:
Print edition (if applicable):
Source inventory / location / version history: